Every year, the company Meat & Livestock Australia puts their heart and soul into an ad campaign to get people eating local lamb meat. The ads over the last few years have been both funny and relatable, and the 2025 campaign is no exception. It's a live-action recreation of the internet, complete with comment sections represented by people in bleachers enjoying the show. Everyone's got something to say, but no one has anything to say that you haven't already heard. First, people disagree about whether the thing they've just seen is any good. Then they disagree about whether it's even real. Then they throw derogatory names and insults at each other. And those comments are floating among ads, unrelated jokes, and single emojis, which are not even worth logging in for. It's obvious that if real life were like the internet, we'd have to invent some alternate world to get away from it. The point is that no one agrees on anything, except the wonderful allure of grilled Australian lamb.
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