OK Go's New Video Is a Recording of 64 Videos on 64 Phones

Before we get into the sheer technical sophistication and precise direction of this video, I'd like to point out that the song itself is beautiful. "A Stone Only Rolls Downhill" calls upon us to stoically accept the hardships of life:

I wish I could say it would be all right

I wish I could tell you it would all be fine

But a stone only rolls downhill

And these things

They'll be what they will

All of which is true for the human adventure.

Now let's get into the video. OK Go is famous for its innovative and physically complex music videos. The band recorded 64 videos and displayed them on 64 phones side by side. The final product is not a digital rendering, but, Rolling Stone reports, a recording of those videos playing on the actual phones.

-via Nag on the Lake