As they do every year, the Pantione Color Institute has decreed the fashionable color of the upcoming year. For 2025, their selection is Mocha Mousse, described as a warm brown hue with "the delectable qualities of chocolate and coffee, answering our desire for comfort." They have a point that we are craving comfort, and who doesn't like a good cup of coffee or a cup of hot cocoa? Or a mix of both (which is what mocha is)? However, Pantone partners with design companies to put their color of the year everywhere, and a nice comforting mocha in an entire outfit or in home decor can be overwhelmingly dull. It sure fits in with the "sad beige" aesthetic.
In 25 years of selecting a color of the year, this is the first time that Pantone has chosen a shade of brown. You can see this color on everything from wallpaper to Motorola phones at their announcement page. But whether it will become popular in 2025 is another question. Do you recall the color of the year for 2024? Or 2023? I didn't think do. -via Smithsonian
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Going into 2025, people are predicting a shit storm with all the anticipated changes coming, brown is definitely the correct color for the coming year.
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