The Rise and Fall of the Limousine

Only a few decades ago, a limousine with a personal driver was a sign of great affluence. Now their status as a socioeconomic signal has greatly diminished. Why? Emily Stewart, a writer for Business Insider, explains.

Limousines began as large, horse-drawn carriages. When cars became more common in the West, some automakers produced extended sedans for wealthy buyers. In later years, limos became symbols of extravagance as builders tried to outdo each other by making their cars longer and equipped with more amenities.

Stewart concludes that limousines fell into decline after the 2008 financial crisis when being conspicuous about one's consumption became gauche. Now limousines have been replaced by large SUVs--to the extent that people would choose limousines over Uber and Lyft.

-via Jalopnik