This story has nothing to do with underwear. Jenny Nguyen envisioned a sports bar that only showed women's sports on the TVs. It would be more of a pub than a bar, welcoming families with children, maybe with some sports memorabilia. She would offer food and drinks from companies run by women. In 2022, she opened The Sports Bra in Portland, Oregon.
On opening night, the line to get in was long. In the first nine months, the bar pulled in a million dollars. Athletes and teams donated memorabilia from women's sports that line the walls. Other people took the idea and ran with it, like Jillian Hiscock, who opened A Bar of Their Own in Minneapolis. And most importantly, young girls saw athletes they could look up to on the TVs and on the walls. Read about the meteoric rise of The Sports Bra and women's sports in general at The 19th. -via Metafilter
(Image credit: Another Believer)