Well, maybe you will, because of the picture. But I was surprised to learn that the 1983 film Trading Places (Una poltrona per due) with Eddie Murphy and Dan Aykroyd is an Italian Christmas tradition. Although the movie was a hit and is set during Christmas, it barely registers as a Christmas movie today, possibly because of its New York Stock Exchange plot that could have occurred at any time of the year. But every Christmas Eve, TV station Italia 1 airs Trading Places, and the nation tunes in. It's a shared tradition like Swedish people watching Donald Duck cartoons on Christmas Eve, or Germans watching Dinner for One on New Year's Eve. They were all broadcast one year in the days before cable TV, everyone saw it, and it became a thing they did every year.
Excitement is growing for this year's broadcast, and there's even a Facebook page dedicated to the annual showing. Read about the Italian tradition of watching Una poltrona per due at Cracked.