How ironic that the business that swallowed Blockbuster as well as other video rental places and ran them to the ground because of the unique business model it had, at the time, of digital distribution of movies is now opening its own physical retail stores. Netflix announced that it would be opening brick-and-mortar stores, called Netflix House, which will sell merchandise from original Netflix productions, a restaurant, and even a Squid Game-inspired obstacle course.
Netflix has been experimenting with pop-up stores recently where fans of certain shows like Bridgerton or Stranger Things can have an immersive experience inside. Apparently, all of that was in preparation for their new retail stores which are tentatively going to open in 2025 with the first two locations in the US.
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I hope they don't end up on double secret probation.