The visual style—especially the human movements—of the Grand Theft Auto video game franchise is instantly recognizable. Autoescola Brasiliense chose well to release its latest ad to resemble Grand Theft Auto: San Andreas. It shows the viewer playing a student who enrolls at this full-service driving school to learn how to operate motorbikes, cars, buses, and commercial trucks.
The actor is Matheus Senna, a bodybuilder and cosplayer. His Instagram page is filled with similar cosplays of Grand Theft Auto in real life. Ad director Anderson Mascarenhas perfectly executed this project with Senna’s help, making you feel like you’re really playing the game.
-via My Modern Met