Pantone has Announced their Color of the Year for 2023

An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta

Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH

— PANTONE (@pantone) December 2, 2022

The Pantone Color Institute may or may not have any influence on an everyday person's style (honestly, did you ever recall seeing a lot of their previous colors of the year?), but they still pick one color they predict will be big for the coming year. They've made that announcement for the year 2023, and it's #18-1750 Viva Magenta. Pantone's Executive Director Leatrice Eiseman said,

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Cochineal dye, also known as carmine, is made from the cochineal insect, a tropical cactus parasite. Pantone lauds the color as promoting joy and self-expression. NPR says,

Some skeptics would point out that magenta doesn't technically exist, since there's no wavelength of light that corresponds to that color.

Of course it exists. There's already a range of products Pantone is promoting with the color.