The headline is a translation. In New Zealand, the standard emergency number is 111. The concept is the same as the American emergency number of 911.
The Associated Press reports that a 4-year old boy dialed 111 on a phone while he was at home in the city of Invercargill. There was no emergency. He just had some awesome toys and wanted to show them off to someone. Could a police officer come and check them out?
The dispatcher put out a call to available units. An officer was, fortunately, available to examine the toys, which he confirmed were indeed “cool”.