If you've never tasted Blue Moon ice cream, then you're not from Wisconsin, Michigan, or the adjacent areas. The frozen confection is a Midwest staple, with an unlikely color and a flavor that pleases but defies description. Let's try anyway.
Native to the Midwestern United States and little known elsewhere, Blue Moon’s flavor dances on the tip of your tongue, taunting you into another guess, at turns familiar and elusive. It’s bright, mildly citrusy, and almost fruity, but not in a cloying way. It’s the aftertaste in particular that is, frankly, somewhat infuriating, a flavor layer that seems to say, “you know what this is,” but you don’t—and in fact, very few people do. The Blue Moon ice cream flavoring recipe is proprietary information, and those close to it are tight-lipped.
The flavor of Blue Moon ice cream must be a blend, but a blend of what? Atlas Obscura went so far as to conduct a taste test with a New York ice cream expert. They also looked into the murky origins of the flavor. They also posted a recipe for homemade ice cream that may or may not come close to the flavor of the secret patented flavor formula of Blue Moon ice cream.