It seems that Apple wants to replace Google on their devices. Or something along those lines. Financial Times claims that the company has begun to ramp up its efforts to build a search engine for its devices. Google is reportedly using illegal tactics to protect its place in Apple devices, as Mashable details:
The New York Times reported that the Justice Department has filed an antitrust lawsuit against Google, with prosecutors saying that the search giant is using illegal tactics to protect its monopoly in search. The report also unveiled that Google pays Apple an estimated $8 to $12 billion per year to get its search engine built into Apple products.
The DoJ lawsuit might mean that the exclusive agreement between Google and Apple is going away, giving Apple a new incentive to focus on building its own search product. For a company that loves to control most aspects of its products, it sounds like a no-brainer, especially given Apple's vast resources. But copying a successful Google product isn't easy, as Apple learned from its initial Apple Maps launch. This especially goes for search, which Google has ruled for two decades with very few competitors making a dent in its market share.
Image via Mashable