Louis Vuitton's Pre-Fall 2020 Look Book has taken the form of book covers. The fashion firm's creative director Nicolas Ghesquière has created a series of book covers featuring the style of well-known paperback books and set celebrities on the covers in new Louis Vuitton clothing. The books hint at science fiction, YA, horror, fantasy, gothic, and adventure stories inside.
“Fashion is a novel,” the brand claims in the look-book notes. And although the faux covers and posters draw inspiration from the ’70s and ’80s, the fashion is a mash-up of past, present, and future styles. Considering that Virgil Abloh, Louis Vuitton’s artistic director for menswear, predicted that the future of fashion means “expressing your knowledge and personal style with vintage,” it makes sense for the brand’s vision as a whole.
And moon boots. We'll all be wearing moon boots again. See all 24 of the covers at the Cut. -via Metafilter
(Images credit: Louis Vuitton)