The answer is, yes it does. Research says that giving bad gifts can hurt our relationships with people, which, for me, is an unsurprising finding. I would feel bad myself if someone gave me a bad gift.
“Choosing the wrong gift can be kind of risky for relationships because it says you don’t have anything in common,” says Elizabeth Dunn, a psychology professor at the University of British Columbia in Canada and co-author of Happy Money: The Science of Happier Spending. Her research has also showed that undesirable gifts can sometimes negatively impact the receiver’s perception of a relationship’s future potential.
Since you don’t want your holiday gift to cause more harm than good, how can you be sure to choose a gift the receiver will love? Psychology may have the answer.
Find out more about this topic over at BBC.
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