Mattel Launches A Line Of Gender-Neutral Dolls

Going away from its past unrealistic and hyper-feminine Barbie doll releases, the doll manufacturer is now keen to release toys that break the gender stereotype. After introducing female dolls that come in all shapes and sizes, Mattel has launched Creatable World, a customizable line of dolls that abandons the idea of binary-gendered toys. A “one-of-a-kind play experience,” Creatable World gave new life to the traditional dress-up doll, as My Modern Met detailed: 

Described by Mattel as a “one-of-a-kind play experience,” Creatable World is a refreshing take on the traditional dress-up doll. The line features six different kits that each comprise an androgynous, childlike doll, two interchangeable hairstyles, and “endless styling possibilities.” Together, these components allow children from all walks of life to create the doll of their dreams—whether male, female, neither, or both.

 

image credit: via Creatable World on Instagram


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The more the dolls are not forced to conform to certain gender/body ideals the more play that kids can have with them. These seem like a fun option and unlike Barbies seem to come with so many more options than just one outfit and some heals.
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This is useful way beyond gender identity issues. Children use dolls to play out fantasies, which need a varying cast of characters. One time when my kids didn't have enough boy dolls for some scenario, they cut Mulan's hair off and make her a guy. I thought maybe they were re-enacting the movie Mulan, but no, she was chosen because she was the one Barbie that didn't have high-heel shaped feet.
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