NHS Needs Influencers to Promote Its App, Urges Nurses and Other Health Care Professionals to be Ambassadors

With its strategy to make their services more accessible to a wider population, the National Health Service in the UK launched the NHS app which will give users information about their symptoms, allow them to book appointments, and order repeat prescriptions.

And in order to increase the public's awareness of the app, they are seeking social media influencers who will promote its benefits and encourage people to download it.

England's chief nursing officer, Ruth May, said the NHS is looking for people from a range of different backgrounds. "The best advert for our NHS is our extraordinary staff who continue to be the envy of the world, and with some of our leading lights soon to be promoting the next generation of health care tech across social media, the benefits of the NHS App will be experienced by even more people across England."

Tara Donnelly, chief digital officer at NHSX, said: "Just like you can book a flight or order food to your door, we want NHS services and advice to be available in the palm of your hand. "The official NHS App has the potential to benefit millions of people and is an important step in driving forward digitalisation of the NHS."