When Nintendo Had To Explain Their Bowser Gag at E3 Direct

One of the popular Mario antagonists Bowser made a special cameo appearance at Nintendo's E3 Direct conference as part of a gag to introduce Nintendo of America president Doug Bowser who presented the show instead of Bowser. However, they had to explain the whole bit to the Japanese audience.

As you may be aware, Bowser is simply known as 'Koopa' in Japan, meaning the whole Bowser/Doug Bowser link doesn't exactly work. The segment was still shown in the Japanese version of the Direct, though, so how did it all play out exactly?
Well, as explained by Twitter user @maikantopia, the Japanese show featured various overlays which not only provided subtitles, but also explained Bowser's English-language name to provide context. Lucky viewers weren't just treated to a show, but also had a quick Nintendo trivia lesson going on at the same time.

(Image credit: Kantopia/Twitter)


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