Nike’s latest self-lacing shoes are set to be its cheapest yet, priced at $350. The concept almost seems like something out of a movie, if you ask us! The shoes have a set of buttons, one to tighten the laces and one to loosen them.
As CEO Mark Parker described it: "We have a smart shoe designed for the perfect FIT and it's a major step in advancing and connecting our digital transformation to product." CFO Andy Campion mentioned a spring timeframe for the launch of a "HyperAdapt in basketball," as well as its next-gen Air Max, the 720 with its tallest air sole ever.
Read more about it here!
Image Credit: Nike
Newest 2 Comments
Because tying your shoes is hard.
Abusive comment hidden.
(Show it anyway.)
bring back the back to the future shoes, and i want them in black please
Abusive comment hidden.
(Show it anyway.)