I once had three, yes, THREE children at once who all hated to read, because it wasn't easy for them. Reading becomes easy only with practice, so the challenge was to find the one book for each child that they couldn't put down. It turns out that the same strategy works for adults, too. Dad already reads well, but to get him motivated, it takes an exceptional story. Chewbacca Riding Dragons Fighting Wizards will do just fine ...who could resist that? This is the latest comic from Lunarbaboon.
Oh yeah, each of the books that sparked a love for reading in my kids are ones they consider trash now as adults, but it worked, and that's what matters. So I am grateful to Stephanie Meyers and other YA authors for what they've done.