A few years ago, Buzzfeed senior editor Erin Chack pulled an idea out of thin air and wrote a post about Malta. It went viral, and she explains how that can make your life really weird for a while. But she eventually visited the country and had an adventure she never anticipated. This post contains NSFW language.
I know what it's like to be desperate for a post idea. Now I think about all those times I wrote about chicken breeds or historical murders, when I should have been writing about a lovely nation that's underrepresented in US media. Lesson learned. -via Metafilter