Seth Rogen has a really recognizable face and stacks of cash so he doesn't need to use an online dating app like Tinder, plus he's happily married so shopping around on Tinder is frowned upon.
But when Vanity Fair asked Seth to hijack Sheena the producer's Tinder profile and do some swiping he was happy to oblige, if only to satisfy his curiosity about the app.
And after perusing the selection of daters for a few he figured out the secret to Tinder- it's a "cleverness contest". (NSFW language)
-Via Esquire