Have you ever wondered why a scoop of ice cream from one brand or scoopery lasts twice as long as another?
It's because of the amount of air found in each brand of ice cream, and brands sold at grocery stores are allowed to have up to 50 percent air in there, which means you're only getting half of what you pay for.
To illustrate how much air gets pumped in to each tub of ice cream The Action Lab put a tub of Kroger ice cream in a vacuum chamber so we can watch it rise to the occasion.