Tom Otto and Shaun Sears are professional arborists (tree guys) and cat lovers. The brothers-in-law volunteer to rescue cats that are stuck in trees. See, in Washington state, the trees can be very tall, and cats can be very scared once they get too high. Firefighters aren't equipped for that kind of height, even if they had the time to rescue cats.
Their project is called Canopy Cat Rescue. Since they don't charge owners for rescuing their cats, the organization relies on donors. -via Tastefully Offensive