It must be really frustrating to ship a product which the delivery companies see as unbreakable because they stop handling your package with care and therefore make you look bad to your customers.
So in order to make sure their shipments arrived unmarred the VanMoof cycling company of Amsterdam created a decoy box that makes the shipping companies think there's a flat screen TV inside.
Here's VanMoof Creative Director Bex Rad on his decoy box:
Since we started shipping bikes eight years ago, here at VanMoof we’ve struggled to find shipping partners that give our bikes the same obsessive love and care that we do.
Trust us, we’ve tried them all. …Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes? And just like that, shipping damage to our bikes dropped by 70–80%.
-Via Laughing Squid