You can already buy packages of pre-cut salad or vegetables at your supermarket, but it might not be chopped the way you need it, and who knows how fresh it is? At Whole Foods in Manhattan, you can get yours custom-chopped by the new Produce Butcher, professional food cutter for fruits and vegetables. Then it will be done right, just the way you want it. But it's a bigger benefit than that to some folks.
This looks to be perfect for people who want fresh, large items like watermelon, or pineapple, and don't want to risk getting hurt prepping it. The elderly, or folks with disabilities could probably benefit greatly from this.
And then there's the rest of us, who are just lazy and want our dinner prepared quickly. Read about the Produce Butcher at FoodBeast. -Thanks, John Farrier!