When people are proud of something they've built they like to share pics of it via social media, so they can show off their creation and have everyone "like" it or leave a comment.
Sometimes that pride is unjustified, and the pics elicit pity from their social media network, but this dad's pride for his just plain perfect cube is justified and utterly adorable.
Shaun Moriarty's dad Tom wasn't trying to strut his awesome cube all over the internet, he just wanted to share pics of it with his family iMessage group starting with this puzzling pic and "quick quiz":
But Shaun really wanted to share his dad's cubic pride with his social network, and because of his share the story went viral, which thrilled Tom after all:
So what is Tom's square deal? He's a photographer who wants to use the cube to show lens distortion at different focal lengths.
See People Are Totally Obsessed With This Dad Sending His Family Weird Photos Of His Huge Cube here