Sanrio's New Kawaii Character is a Frustrated Office Drone

Sanrio made bank with Hello Kitty, the ubiquitous Japanese princess of adorableness. But now they've got a character who's just as cute, but has more in common with real people. Aggretsuko is a cute red panda. But she commutes to her Tokyo accounting job every day, where she must deal with stupid co-workers and an obnoxious boss. In her off hours, she relieves her work frustration with heavy metal karaoke and alcohol.

(YouTube link)

In other words, Aggretsuko is the kawaii depiction of …everyone. Read more about Aggretsuko at The Verge. -via Fark


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