No matter where you live in the US, you can always go to a local liqour store and get a 40 ounce of Colt 45 for $3 or $4, but in Hollywood, you can get the full forty-ounce-in-a-paper-bag experience without all that slumming in a liqour store. And it will only cost you $15. It's just the next step in rich hipster idiots pretending to slum it.
Read more about the ridiculous concept at LAist