Catchy slogans are the advertising world's bread and butter, and they're often able to sell a campaign to a client simply based on the clever catchphrase or slogan they create for the ads. But do slogans really work?
Maybe when you're walking down a store aisle trying to choose between two brands, but it's safe to say nobody's packing their bags and taking a trip somewhere based on the destination's tourism slogan.
And yet every country thinks it needs a tourism slogan nowadays, because people clearly won't visit The Bahamas until they hear "Life is grand" there, and people will only go to New Zealand if they know it's "100% pure"
British travel site FamilyBreakFinder put together this massive world map featuring every country's tourism slogan, in case you're curious about how countries advertise themselves to tourists:
From the straightforward (‘Travel in Slovakia – good idea’) to the dramatic (‘Colombia is magical realism’) these slogans are an insight into the ways tourism departments in countries across the world sell their countries to visitors. There are 9 exclamations used (Lithuania’s previous slogan used three with ‘See it! Feel it! Love it!’ but is now ‘Real is beautiful’) and the most popular word used is ‘Beautiful’ which appears six times.
-Via Laughing Squid