Okay, this deal gives you a lot of options. Which would you take? Maybe 25% off the full set, or maybe pay only 75%, but the buy three and get one free still seems like the best deal. However you parse it, giving the customer a choice is always the best way to go. This ad was spotted in Wellington, New Zealand.
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As whiterabbit said, I think it's based on "Christmas tree worms" (Spirobranchus giganteus). Here a video: http://www.youtube.com/watch?v=bVJcBRqzr8Y
Cola: tide pools where? There are lots of different critters in different tide pools all over the world.
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It's a sea cucumber(an Echinoderm), probably in the order Dendrochirotida.