Gold is the standard for wealth just like it has been for thousands of years, and people think adding the precious metal to everything from food to clothing to paper money will magically make these things more valuable.
But sometimes adding gold to something actually devalues an object, like the time PaperGold swore adding a tenth of a gram of laminated gold to a ten dollar bill would make it more valuable. It actually made that ten dollar ripoff worth a whopping $3.82.
Other times adding gold to something is simply a waste of time, resulting in low sales and a bunch of innocent gold ore going to waste.
Do we really need to dip our staples in gold? The Dutch designers behind the OOOMS gold staples seem to think so, but they claim their staples are meant to be "applied to clothing" as a "form of jewelry".
You know what else is gold and makes good jewelry? Gold jewelry!
Read 5 Times Gold Made Something Less Valuable here (contains NSFW language)