(Photo: Chick-fil-A)
The Huffington Post reports on a clever gimmick offered by some Chick-fil-A restaurants around the US. It all started with a franchise in Suwanee, Georgia. Owner Brad Williams made little paper cartons where families could deposit their phones while eating. Instead of phubbing, diners could actually talk to each other.
People who successfully keep their cellphones in the coop for the entire meal--what Williams calls the Family Challenge--can get free ice cream at the end. He says that the project has been very successful:
Chick-fil-A's challenge "has completely taken off,” said Brad Williams, who came up with the concept at a store he operates in Suwannee, Georgia. “We have families who aren’t successful the first time and come back to try again. We even have people asking to take the boxes home with them! Our whole community is talking about it.”