This year's Sports Illustrated Swimsuit Edition has a puzzle on its back, courtesy of Snickers. The company enlisted New York advertising agency BBDO to create an ad, part of which is seen above, with built-in photo retouching failures. The advertisement, part of the “If you’re being a jerk, eat a Snickers” campaign, supplies a narrative that says a photo retoucher is so hungry he's become inept at using Photoshop.
AdWeek says that the advertisement contains eleven errors. How many can you spot? See the photo in full here.
Image: BBDO New York for Snickers
Found all eleven! I am impressed. It took some real skill to put in that many errors and still leave the model so attractive.
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