The DeLorean DMC-12--a commercial failure almost universally known from Back to the Future--is back in production. This is the first commercial for the revived brand. Alexander Alexandrov directed this short film titled "Lucky Coin." It's accented with lines from "The Transhumanist's Lament," a poem by futurist Benjamin Perkins Burke.
For comparison, here's an original DeLorean commercial from 1981.
-via Glenn Reynolds