Return of the Jedi was a huge deal back in 1983, and lucky kids like myself who got to see that seminal sci-fi flick in theaters when it came out were swept up in a wave of merchandising and awesome promotional advertising.
It was all pretty much meant for kids, except for one 1983 advertising campaign masquerading as a Rolling Stone article, featuring Carrie Fisher sporting the almost too sexy Princess Leia slave bikini.
The pics are definitely meant to appeal to adults (and give pubescent boys some strong feelings), and the sexiness of the shoot shows George Lucas wasn't just marketing the original Star Wars trilogy to kids.
See 8 Vintage Pics Of Carrie Fisher Promoting Return Of The Jedi In 1983 here