Dave Trott is an advertising executive with 4 decades of experience in the industry. He's interacted with famous and powerful people, sometimes just for his amusement. In his book Creative Mischief, he shared his recollection of a prank that he played on another ad executive who disapproved of the novel The Exorcist.
-via Nag on the Lake
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A good sprinkling of salt would have made it more realistic still.
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