The Egg Map

Dénes Sátor, a Hungarian designer, envisions the Egg Map as a playful navigation device for tourists to use while exploring a new city. It's a compromise between enormous folding paper maps and handheld devices. To zoom, just squeeze the egg. Each quarter has a different color to help you find out where you are. Standardized symbols show visitors how to find important spots, like restaurants and public transportation.

-via Fubiz


Is it just me, or is this some kind of weird conceptual idea or disingenuous mock up? It looks like one side was printed with an overview map, and the other with a zoom in of a random place, and not actually zoomed in a lot by squeezing.
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