It’s an udderly delightful design! 5.5 Design Studio in Paris developed the Vache à Lait—a unique approach to serving milk. The studio made it for CNIEL, a French dairy organization. CNIEL hopes to market unpasteurized milk in a way that reminds you of its origin. Just squeeze a teat to get some milk into a cup, each of which looks like a little milk bucket. Farmers could use the Vache à Lait to sell fresh milk right from their homes to passersby.
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"We can't make money by telling people to just pour their milk."
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Why? Because pouring is BORING!
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