Now that computers are part of everyday life, it's not unusual to be slouched over one. But, do you ever feel that your posture is suffering?
Well, Dutch mechanical-engineer-turned-fashion-designer Jeffrey Heiligers has noticed and is doing something about it. He's created "Posture," a line of men's clothing that corrects poor posture caused by typing on a computer.
How? He explains:
"'Posture' offers a solution in the clothes that you wear: by repositioning the seams in such a way that they start to feel uncomfortable when stooping, you are stimulated to sit up straight. This tailor-made remedy corrects the poor postures of the digital generation, not by fixating the muscles, but by training them. The more it is used, the less it is needed."
He calls his line a "blueprint" which I think is code for "it's a concept." Love the thinking behind it, nonetheless.
Check out more images of Heiligers' posture-correcting clothing at Dezeen.