The Internet Reacts to the New Hamburglar

THE NEW HAMBURGLAR SHOULD NOT LOOK LIKE HE IRONICALLY ENJOYS HAMBURGERS pic.twitter.com/okkLbvHBZy
— Brian Gaar (@briangaar) May 6, 2015

In its efforts to stay relevant and in the black, McDonald's is having to make a lot of changes. One such change made of late is introducing a new Hamburglar. While the old Hamburglar looked like something of a ghoul, the new "ready for live action" Hamdude is even being called "hot" by some observers. Whatever the general consensus ends up being, you didn't expect the internet to be quiet about such a major McDonald's milestone, did you?

Above and below are some of the reactions to the new Hamburglar. See more here.

McDonald's new Hamburglar only steals artisanal locally sourced hamburgers pic.twitter.com/Hx2pqbeDER
— Desus Nice (@desusnice) May 6, 2015

[INT. MCDONALDS HQ] EXEC stands in front of WHITE BOARD: Gentlemen, I present: the turnaround plan! WHITE BOARD READS: "HOT HAMBURGLAR"
— Rusty Foster (@rustyk5) May 6, 2015

That's gotta be a joke. Should be a little more cartoony than that. Would be hard to replace actors.

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Gotta watch Happyish, episode two. They nailed this. Ad execs talking about how millenials want things "real" and how cartoon mascots should be replaced with real people who have real problems. It wasn't hilarious until I saw this fucking Hamburglar.

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My favorite reaction is from cartoonist Adam Koford:
https://twitter.com/apelad/status/596464783467024384

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So go look at the Hamburglar from the 70s again, & tell me how a good looking guy isn't an improvement. I grew up in the 70s, & despite HR Puffenstuff, the Hamburglar was FREAKY

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