Kevin Smith has his own unique view of the world, a quality we the fans love and admire in him, and despite the occasional Jersey Girl the guy always keeps his fans coming back for more, and the haters just keep on hating.
His upcoming film TUSK promises to be much the same- a movie with an interesting premise that will probably be adored by Smith’s fans and hated by the rest, so Kevin came up with a similarly polarizing way to advertise his movie- medical marijuana.
Kevin hired Kushman Veganics to grow two unique strains of marijuana in honor of his upcoming movie TUSK, strains which will be sold by L.A. dispensary Buds & Roses in containers bearing advertising artwork for the film.
The strains are appropriately named White Walrus and Mr. Tusk, and herb grinders emblazoned with the TUSK logo will also be given away to patients at the dispensary, so they have "a daily reminder of the soul crushing spirit of the film's main antagonist, Howard Howe".
How's that for creative movie advertising in the 21st century?!
-Via /Film