Who Framed Roger Rabbit hit theaters in 1988, but it was in development for a long time. Disney bought the right to the novel Who Censored Roger Rabbit? by Gary K. Wolf in 1981, and set to work on the film from 1981 to 1983. Then in 1984, Michael Eisner took over as head of Disney, and reworked the entire project, bringing in Steven Spielberg and his company Amblin Entertainment. In this Disney promo film, we see the earlier work that was done on Who Framed Roger Rabbit, with Paul Reubens doing the voice of Roger Rabbit. It would have been quite different from what we know. -via Digg