Can you tell the difference between your favorite name-brand cereals and their knockoffs just by taste? The folks who guess correctly here seem to be proud of themselves, but as a group, they would have guessed just as well without tasting the cereal at all.
The experimenters upped the difficulty factor by including Kroger store brands, which I’ve found are pretty high quality. There are some food products for which I prefer the the taste of Kroger brand over the national brand name, although I often buy knockoffs from elsewhere to save money. Which brings up another question: even if you can identify the name brand cereal over the generic, which do you like better? You can save money by trying them out with an open mind. -via Buzzfeed
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That's right - some manufacturers private label and sell the cheaper store brands alongside their premium brands.
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I wouldn't be surprised if in the end the product for different brands most of the time comes from the same factory, but you just pay more for packaging/commercials and such.
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