In 1993, motivational speakers Jack Canfield and Mark Victor Hansen published Chicken Soup for the Soul, a collection of true stories to inspire hope in readers. The premise of the title is that a good story is an emotional comfort food, like chicken soup is to many Americans when they feel ill.
The book was a runaway bestseller. The two men founded a publishing company to produce numerous sequels and branded products, such as dog food and crossword puzzles.
Inevitably, it would be time to make actual chicken soup branded as Chicken Soup for the Soul. Jennifer, a reader at The Impulsive Buy, spotted these packages of it at a Brookshire's.
-via Foodbeast
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Soup of souls