Fashion photography is supposed to show off the clothing, evoke a feeling about the ensemble and try to sell the viewer on some aspect of the designer’s image, whether real or make believe.
Madame Peripetie's approaches these ideals with a sense of avant garde experimentalism and freedom from the ordinary that probably appeals to the fashion forward, but not so much to the more uptight designers who just want to showcase their clothes.
The images are interesting to look at to say the least, and unlike most fashion photos the clothes take a back seat to the overall visual impact of each shot.
-Via Hi-Fructose