To get a resident to pay attention to your direct mail you use bright colors, bold logos and slick, tactile cardstock, and even then most pieces are bound to get thrown away without much more than a glance.
But if you want a cat to pay attention to your mail simply apply catnip and watch the feline recipients go wild.
The Bulk Cat Litter Warehouse in Ontario came up with the idea to add catnip concentrate to the paper used to print their ads, and their plan worked almost too well, as the frisky kittys got their paws on the mailers and went crazy.
-Via 22 Words
Love cute animals? View more at Lifestyles of the Cute and Cuddly blog