What Happened to Movie Posters?

(YouTube link)

I dropped the kids off at the multiplex one day and, since I was close to the door, scanned the posters across the front. They all looked alike. None of them told me anything about the movie they advertised. Dark colors, big heads, few words, nothing informative at all. It's almost as if movie producers expect the viewer to get all their information about a film from trailers or the internet …which we do, because the poster won't tell us anything. GoodBadFlicks takes a look at the various formulas and tropes used to produce these rather forgettable posters. -via Geeks Are Sexy

You know, adherence to a formula for designing posters can backfire on you.


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They used to have large outdoor signs displaying which movies were showing at a movie complex. Now they don't even bother with that, and assume everyone just looks it up online.
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It used to be that the only way you knew what was coming up in the theater was from the movie posters. There weren't as many commercials on TV and there definitely wasn't YouTube or other Internet sites to find out! So now the posters don't really tell you what the movie is about. I do kind of miss that.
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