Twitter user @kapravel tweeted this photo showing a vastly different T-shirt size distribution at a computer science conference for the Linux operating system.
We see similar shift in the sales of various T-shirt sizes on the NeatoShop, and a friend of mine whose job is in retail distribution confirmed that some chain stores in the midwest had simply stopped ordering "Small" shirts (not even for children's shirts)
What T-shirt size do you wear?
You also have the issues of vanity sizing and different cuts. I like the style of many of Target's Mossimo Supply Co shirts, but I'm an entire size larger in those because they're "Athletic Cut" which apparently means tight. Vanity sizing works the opposite way. Men's size 36 pants at Old Navy are actually 41 inches.
And of course, these are "free" t-shirts at a conference. In those situations, I always get a size bigger because I assume they're going to shrink a size after the first wash.