Melting Witch

Honestly, I had never heard of cookie butter until I prepared this post. What do you do with it? It's crushed cookies; do you really spread it on bread?

Design is definitely a factor because it gives an impression of care and thought invested in a product, but Trader Joes also does something else that matters - they pick consistently good quality products. Certainly their products largely come from generic manufacturers, but they also represent a lot of the best quality and unique products from those sources, which makes a big difference. Most generics I will try once and never buy again because they are garbage, but TJs has become a staple of products I love and can't find elsewhere under any brand.

Slightly off topic. Has anyone ever gone to Trader Joe's with a shopping list and been able to stick to it? No extra somethings? I haven't.

How does this not mention the Dharma Initiative?

I argued with my daughters when they were young, telling them that if some manufacturer wanted to charge more for clothes with their names on them, they should be paying the people who wore them for advertising their product. These days, I do most of my shopping at Trader Joe's, and find their house brands to be excellent.