A note to companies trying to promote their brand with something like the "World's Biggest Popsicle," don't schedule the promotion when it's so hot that your popsicle will melt and make the entire area covered in sticky sludge from your product. That's exactly what Snapple did and New Yorkers who had to deal with rivers of sugary nastiness weren't exactly rushing out to buy Snapple the next day.
If you think that's bad, just wait until you read these other weird publicity stunts created by major food brands.
We dish up more neat food posts at the Neatolicious blog